Phillips Garment Care: Unlock your Wardrobe

The Problem
Philips wanted an Always On campaign that introduced Garment Care to a Gen Z audience in a refreshing way. Something different than what they achieved in current years.

The Solution

As a generation, we know Gen Z cares deeply about the environment and sustainability. So with “Unlock your wardrobe, express your true self” we encourage our audience to unlock the possibilities that exist in their current closet with ironing solutions – in a fresh, colorful, lifestyle approach.