Mizuno: Made to reach beyond.
The Problem
About to drop their new Volleyball shoe with core technology that provides better push-off for a higher jump, Mizuno needed a statement to hype everybody up and reach for that extra mile with the Wave Lightning Neo.
The Solution
We captured the moment before the moment. That place in time where you are about to prove yourself. Where you reminisce of all the things that led you here. But always keeping the determination and discipline to Reach Beyond this time and the next one.
Agency: Dept
CD: João Inácio
Production: Yung Film
Director: Raynor Arkenbout
DOP: Wouter Verheul
Coloring: Ruben Labree