Lockheed Martin: Think Inside The Box

Idea
To unlock the possibilities of the universe, Lockheed Martin Space must recruit the top engineering talent. But that kind of talent is sought after by countless other companies, and the brand needed to gain an edge in the recruitment space race. So, we went to the top engineering universities and gave students something a bit more challenging than a job application: a box. But not just any box. A 14-ft tall puzzle box that can only be unlocked if you’re able to solve the toughest real-world engineering problems. Those who were skilled enough to unlock the box opened the doors to a universe of opportunities. Once inside, they discovered a 360-degree audiovisual journey through the stars, culminating in a job offer to work for Lockheed Martin – where they can continue to unlock the possibilities of space, as well as opportunities for their careers.

Solution
To find the most talented engineering students, we created the ultimate test: A box. But not just any box. A 14-foot tall lockbox that can only be opened if you’re able to solve real-world engineering problems. And we took the enormous puzzle box to some of the top engineering universities across the country.

3x Shortlists at Cannes