Solar Eclipse ‘17: Through the eyes of a child

The Problem
Every brand was live-streaming the Grand American Solar Eclipse of 2017. Mastercard wanted to stand-out amongst them and position itself as an enabler of STEM education.

The Solution
We flew straight to a school in St. Louis, Missouri where we donated 50,000 pairs of Eclipse Sunglasses and captured their reactions in real-time through a split-screen as it went into totality. The reactions were priceless.