Cenomi: Enter New Dimensions

The Problem
In rebranding as Cenomi, the Fawaz Alhokair Group (Saudi Arabia’s biggest retail and mall holding company) required a consumer-facing 360° campaign to raise awareness of the new brand direction.

The Solution
Strategically leaning into the significant cultural and lifestyle changes in the Kingdom, we created “Enter New Dimensions” as its 360° campaign platform. The campaign film was shot mostly in the desert and focuses on the broadening of horizons of possibility. Utilizing Cenomi’s square iconography, the campaign communicates new portals of experience and wonder as embodied by the brand and its retail functions.