The Priceless Tables Experience

The Problem
MasterCard’s goal was to create dining experiences for its cardholders worthy of the word “priceless”. 

The Solution
Fifteen once-in-a-lifetime tables were created at inspiring locations like Chicago’s John Hancock Center, Dodger Stadium and Paramount Studios in Los Angeles. Each one with bespoke design at every turn, including custom menus by yours truly. The events were such a hit, we eventually designed and developed a coffee table book as well.

Awards
2 Midas Awards: Gold
1 Midas Award: Silver
1 Reggie Award: Gold

Agency: McCann New York
CDs: Joyce King Thomas, Joel Rodriguez, Pete Jones, Laura Goodman