Charlie Puth’s Perfect Pitch
The Problem
We needed to increase favorability and awareness of the JetBlue Mastercard and its exclusive experiences, using a co-sponsored Charlie Puth concert as a proof point. Plus, inspire them to travel ✈️
The Solution
Charlie's perfect pitch ability, allowing him to name musical notes of everyday sounds, inspired us to streamline messaging by testing his talent with sounds of travel in a snackable video.
Fun fact: I also drew the illustrations on these 🤭
Fans, musicians, and people who scroll past ads found the video entertaining and aspirational. Most importantly, in an industry notorious for low affinity metrics, we managed to reach over 4 million people and get some award love.
Agency: McCann New York
CDs: Pierre Lipton, Pete Jones
Copy: Anthony Thornton
Directors: Eric Perini, Brett Berman, Aude Cuenod
Edit: Nathan Thompson
Awards
1 Webby Award
2 Shorty Awards
1 Gold Midas Awards
3 Silver Midas Awards